27 12/11
22:09

What’s In A Name? How To Identify The Right Childcare Provider For Your Family

When you begin your search for a childcare provider, particularly if you are using an online nanny site, you will quickly find that there are many different terms that are used within the industry, including “nanny,” “babysitter,” “au pair,” and “home childcare provider.” These terms may not always be used correctly by a childcare provider, but it is important to understand the true definitions of each and what they mean for your family.

Babysitter

A childcare provider labeling him or herself as a babysitter tends to be a young person who is available to watch children on occasion, usually in the evening or on weekends. The babysitter may also simply be someone with limited time to offer childcare services and may or may not have a great deal of experience in home childcare. This person may not charge very much for the services offered, but if a family is looking for a nanny to take care of children on a regular basis, this is not the right type of candidate for that situation. However, for the family that would only need a childcare provider for special circumstances, a babysitter may be worth investigating further.

Nanny

A family needing extensive home childcare services will ideally focus on listings for nannies. A nanny is traditionally a childcare provider with two or more years of experience and possibly a college degree related to childcare as well. This person will have references that can easily be checked relating to previous home childcare positions and can offer a great deal of stability to a household. A family with a newborn is likely to be particularly drawn to a nanny, as she may have experience that goes beyond that of the new parents and can be very helpful in the first few months of being home with the baby.

Families can find live-in or live-out nannies, as well as nannies who are available every day of the week or who are available limited days. Many nannies will also be able to handle light chores related to the children, while some nannies will also offer a full complement of housekeeping and cleaning services in addition to home childcare. Nannies encompass the broadest category of childcare provider but the designation is also the one that means the most to a searching family.

Au Pair

An au pair, by definition, is a foreign student who has come to the United States on a specific visa to work as a childcare provider for a specific period of time – usually one year. Hiring an au pair can bring a new culture and new language to a family’s home, making this an appealing home childcare option for many families.

However, it is important to use caution when answering the ad of someone advertising herself as an “au pair” on an online nanny or au pair service. A childcare provider who is advertising her services on a listing site by calling herself an au pair is likely to have completed her accepted time in the United States (and so may have great childcare skills and references) but is now looking to stay in the U.S. beyond her visa, either legally or, possibly, illegally. In addition, this type of au pair may not say up front what her intentions are for staying in the U.S. – she may be looking to settle down in the country permanently, and thus might be an acceptable choice for a family in need of home childcare services – but she may also be looking simply to extend her stay by a few months, which would mean that at the end of the time she would be leaving the family to start the search process over from the beginning.

The bottom line is that if a family wishes to hire an au pair as their childcare provider, it is best for them to go through the licensed au pair agencies that exist and that can handle the paperwork and the legalities of the process, rather than to find an au pair independently listing herself online.

Daycare or Home Childcare Provider

Finally, when searching an online listing site, a family may come across someone listing him or herself as a daycare provider. This means that the person is offering home childcare at his or her residence, rather than at the family’s home. The most important thing to find out in considering this type of childcare provider is if the person is licensed. If he or she is not licensed, the family should walk away. An unlicensed daycare provider may offer the lowest rates, but he or she also brings the highest amount of risk. In addition, even if licensed, a daycare provider must be investigated thoroughly in terms of credibility and trustworthiness, particularly if he or she will be looking after a pre-verbal child. When dealing with this type of potential home childcare provider, not only should references be checked, but the family should also visit the daycare provider’s facility – possibly multiple times – to assess the situation.

Conclusion

When searching for a childcare provider, families must be careful to understand the terms that are used to describe different types of positions. Most families will be looking for a nanny – someone with experience who provides home childcare at the family’s home – but there are other home childcare options available that should be investigated as well. With careful, in-depth research on each childcare provider before making a final decision, a family is sure to find home childcare that fits in perfectly with its needs.

About the Author

Steven Lampert is the president of eNanny Source, an online nanny service [http://www.enannysource.com/nanny/background-checks.aspx] that brings together families and nannies. Lampert previously ran a successful, award-winning nanny agency in a major city for over 10 years, during which time he worked with thousands of families and nanny candidates. Through this experience, he became familiar with the important steps in a nanny search, which he continues to apply to his business today. To learn more, please visit http://www.enannysource.com.

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10 12/11
22:02

Choose The Right Snow Skis – Part 2

Due to the great variety of skis available, the beginner can easily become confused as to what equipment to get. Instead of buying a set of ski equipment right away, renting is a good option to consider. Here are some tips to help the beginning skier aong either path.

Renting Ski Equipment

Beginning skiers are usually better off renting their ski equipment, for the first season at least. It can be an expensive mistake to buy boots, poles and a full set of skis, when you don’t yet have the experience to choose the proper equipment.

Ski resorts usually have very knowledgeable staffs in their rental shops. They can be very helpful in choosing appropriate equipment for each skier. They will take into account height, weight, skiing ability and skiing style, as well as the current snow conditions. The rental shop staff has no interest in pushing one brand over another, because once you pay the rental fee you have your choice of any equipment in the shop. Of course, the staff does have an interest in making the skiing experience as enjoyable as possible. If you enjoy yourself, you are more likely to come back and rent from them again.

Renting is a great way to enable you to try out various types of skis and boots to see which you prefer. If you start with short skis, try a slightly longer pair each time to see what the difference is. Experimenting with skis from various manufacturers and skis made of different materials will help when it comes time to buy your own equipment. By then you will know exactly what works for you.

Buying Ski Equipment

After a couple of seasons of skiing, you will probably want your own equipment.

Information you’ll need to tell the sales person:

- how the skis will be used — on or off trail, groomed snow or powder, speed or stability

- your skiing ability

- your height and weight

- preferred length of skis

- for woman or man.

The staff in the ski shop, usually seasoned skiers, will help you make a good choice in your purchase. Be sure to give them as many details as possible about your skiing ability and style. This will enable them to guide you toward a suitable pair of skis for your needs.

Due to modern ski technology, skis can be designed so that one pair can suit a variety of conditions and styles. Of course, there are still specialized skis for specific purposes. The beginner to intermediate skier should probably get a pair of skis that can be used almost anywhere to try out different types of skiing as you progress.

Visit Ski snow to learn more. Ron King is a researcher, writer, and web developer visit Author Articles. Copyright 2006 Ron King.

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10 12/11
02:07

The Secret Life of a Clothing Shopaholic

Yes, I am a recovering clothing shopaholic. Perhaps you think clothing shopaholics are just women who can’t control their urge to spend money on clothes. But that really isn’t what the addiction is all about. There is a big misconception about clothes shopping addiction. So I am going to let you in on the truth about it and tell you all about the secret fantasy life of the women who have it. You see, all female clothing shopaholics have one thing in common:

WE CRAVE FLATTERY, ENVY, AND COMPLIMENTS ON OUR APPEARANCE EVERY DAY OF OUR LIFE.

When we get a compliment or an admiring stare on the way we look, we feel great. And here is another truth about our addiction: we all have a “female appraiser”. A “female appraiser” is the female in our life that we always imagine envying us and complimenting us when we try on new clothes. She is the one we always wear new outfits in front of to get appraisal and compliments about how we look. She is the one who notices every new pair of shoes, every new piece of jewelry, whether our hair looks particularly healthy and attractive that day, and every new item of clothing we are wearing to the minutest degree. She dissects us physically; she is our lifeblood to feeling we exist; by noticing us, envying us and complimenting us; she makes us feel alive.

And we are her female appraiser as well. We notice every new item she wears and we comment about how good she looks as well. We often envy her appearance and new outfits. Our relationship is the mutual symbiotic feeding of our ego envy. Usually our female appraiser is our female mother, sister, friend or coworker who we subconsciously compete and look to get approval from about our appearance. We always try to upstage her in appearance and make her feel envious of us; we always think about whether what we buy will make her envy how we look before we buy it and when she sees a new outfit on us and we feel her envy (of course the ultimate high is when she asks us where we bought it) we have our ultimate addictive fix. We even watch how many people notice us more than her when the two of us walk together in public, to know that we are getting more attention than she is. Yes, it’s an “envy/dislike/need of approval dynamic” we have with our female appraiser (or multiple female appraisers) on a complicated physical and emotional level.

When I was a clothing shopaholic, I lived for clothes, they were my life passion. I still love clothes. But I am less in need of the power they give me to be noticed, admired, and envied. The need to shop for clothes and imagine wearing them and getting compliments from women when I wear them has taken less of a hold on me. But there was a time when shopping for clothes was an essential part of my daily life because I lived for the attention and praise those new outfits gave me.  I would  fantasize as I tried them on in the store and imagine being envied by my female appraiser when I wore them. And once I bought them, wearing them always made me feel special and alive when I got that attention, envy and praise from my “female appraiser”. I always needed to wear something new to be noticed and that is why the money was spent; to continually have new clothes to wear so I would continually get compliments and be noticed. When I wore that outfit a second time, it wasn’t new anymore and no compliments were given because they’d already been given when I wore it the first time. So that outfit did not serve its purpose any more for my addiction unless I wore it in front of a different female appraiser who never saw it before (sometimes I had 3 or more female appraisers in my life). On the days I wore an outfit that I received no attention about, I actually felt invisible and depressed. Sometimes just thinking about another new outfit I would wear the next day and how good I’d look and how envied I’d be was all I thought about on those depressing days. It was the only thing that kept me going; imaging that outfit in my closet and the power it would give me to be noticed and complimented.. I’d fantasize about the shoes I’d wear with the outfit and how I’d match my eye shadow to it and the admiration I’d be getting. Because I always knew exactly what to buy and wear that would make my female appraiser envious and wish she had my clothes and got the attention I was geting. And what a euphoric high that would give me; even thinking about that happening.

Clothing shopaholics have an odd addiction because when you take away the women you feel competitive with, the addiction loses its hold on you. That’s because the addiction is about fantasizing about being envied for how you look in clothes. But take away the female appraiser, and you don’t have the envy and you lose the need to fantasize or shop for clothes. Of course, eliminating female appraisers in your life isn’t easy. As long as you have a mother or work in a corporate office, or have a female sibling you see, you will have a woman in your life assessing your appearance. Even when babysitting my friend’s 10 year old daughter, she assessed my appearance by informing me my pants didn’t match my top; “the colors were off” she told me. And here I thought I was free of that kind of appraisal from children and could just “throw on sweats and any old top.” After all, why care what a 10 year old girl thinks about how I look when I’m babysitting her? But yes, her comment did bother me, although I stood my ground and refused to change my clothes. Needless to say, she is a budding clothing shopaholic in the making.

Here are some more truths about this secret clothing shopaholic life: I would go into my favorite clothes stores every day to return clothes (which I loved to do because it gave me an excuse to shop again) and always walk out buying something else, usually something I knew I would probably return. Walking into a store filled with clothes and breathing in the smell of new clothes gave me a euphoric high. Trying some new outfit on and imaging my female appraiser noticing it and complimenting me on it and asking me where I bought it; just imaging that happening as I tried on the clothes in a store gave me an adrenaline rush. This is what my clothing shopaholic addiction was about. Most women who are clothing shopaholics are clueless about what the core of their addiction is about. They think it’s about an addictive need to spend money, but it really isn’t about that. Yes, you do need to spend money to buy new clothes to feed your “attention fix”, because without buying something new, you don’t wear something new; and without wearing something new, you don’t get your “fix”. And you have to go to a store to try on something so you can experience the fantasy in your head of getting the attention, which is the first stage of the addiction.

So this is why spending money becomes a problem. And mistakenly becomes what everyone thinks the addiction is about: the inability to stop the urge to spend money on clothes. But teaching someone to resist spending money does not curb or cure the addiction. The only way to curb or “cure” it is to remove the need for a “female appraiser” in your life. But that is another article for another time. The money spent by clothing shopaholics becomes the casualty of the addiction, but it is not the addictive need to spend money that causes the addiction. I would venture to say that alcoholics get an addictive fix sitting in a bar and breathing in the smell of alcohol and seeing other men who are alcoholics around them. Yes, the need to drink alcohol plays a role in the alcoholic’s addiction, but so does the need to be in the environment. It’s the same with clothes shopping addicts, we need to be around clothes, smell the smells, and try on clothes. It is a comforting experience that calms our nerves and gives us an inner peace. But, why? It has taken me a very long time to understand my addiction to buying clothes; why I shop for clothes and why I need the attention, flattery and criticism about my appearance. I realize it all started when I was a child growing up in my mother’s clothing shopaholic world. So let me share my childhood story with you:

I was born a beautiful little girl full of life and love. I received a tremendous amount of attention from my grandparents, father, aunts and cousins. It seemed as if everyone wanted to be with me, hold me, walk with me and give me endless praise about how cute I was. Well, almost everyone. My mother envied the praise and attention I received. She found it difficult to praise me or give me physical affection. She rarely stayed in the same room with me unless she had to tend to me needs. This went by unnoticed by others, because my mother did interact with me on the surface; she picked me up; fed me; dressed me; bathed me; she did all those “interactive” things a mother has to do to raise her daughter. But there was one very important thing she did not do and that was to LOVE ME UNCONDITIONALLY.

She never hugged or kissed me, she never told me how much she loved me, and she never expressed true appreciation of anything about me to me. Yes, she told others what she appreciated about me, but she could never say those words to me. My mother was unable to give me the emotional connection of unconditional love because she did not feel good about herself as a person. She envied me for the attention and love I received. She envied me for having so many qualities she felt she didn’t have, because her own mother raised her with the same kind or resentment and envy. She found it very difficult to be in the same room with me, or to have a picture taken with me, especially when I got attention, just as her mother had found it difficult to do the those things with her.

As I grew up, my mother’s interaction with me became one of constant “assessments” about my appearance and “monitoring” of everything I did to an extreme. She criticized me endlessly about my appearance; justifying her criticism by saying “I tell you this because I’m your mother and I love you”. She always justified her comments by telling me she had my “best interest at heart”. This seemingly good intention justified her commenting on my appearance every day: whether it was leaving the house with the wrong coat, wearing the wrong outfit, not standing up with proper posture, not wearing my hair the right way, not eating or liking the right foods which made me too thin; her interaction with me was a constant barrage of comments about something that was wrong with my appearance. This constant criticism eroded my self worth to the point that I could barely make friends, and had intense insecurities and shyness around everyone growing up. She used her control over my appearance to control my self confidence. When she took me shopping to buy me clothes, she ridiculed and criticized me about how I looked as I tried on clothes with her in the dressing room. She never liked anything I liked on myself. I was always too thin, my posture was too slouched over, and according to her, I looked awful in everything except the one garment I didn’t like. And that was the one she bought. My mother made me feel ugly inside and out. She controlled my ability to be make independent choices about my appearance and to feel that my self worth was only based on looking physically good.

As a child, I believed I deserved to be treated this way because I felt there was something innately wrong with me. I did not realize I was being verbally abused. How could I? My own father, although adoring me in every way, ignored her cold, critical behavior towards me. I never understood that her behavior towards me was based on envy. To me, she was so incredibly beautiful and well dressed, that is seemed ridiculous to think that she envied me. As an adult, I now can see that her interaction with me was her way of dealing with her own low sense of self esteem. But as a child, I just felt physically flawed and inferior to everyone around me. I fixated on my appearance, my hair, my skin, my posture, and I always felt unattractive, physically flawed and inadequate. I only saw women as worthy of existing and having friends and being liked if they were attractive. My mother was a clothing shopaholic. She shopped endlessly spending money on clothes for herself every day and often returning ½ the clothes she bought the next day. She took me shopping with her wherever she went. When my mother bought herself clothes, I enjoyed the experience tremendously, because it was the only time she was happy and loving towards me. When I helped her find her favorite Kimberly® designer dress; it was one of the few times we bonded as mother and daughter. I felt such pleasure watching my mother look at the clothes she tried on in the mirror. It was the only time she seemed to like being with me. And seeking those good feelings became the root cause of my own shopping addiction as an adult. .

My mother’s focus was not just on my appearance, she was obsessed about her own appearance as well. I can recall many times she walked up the 2nd set of stairs into my bedroom, gave me a comment like, “it’s warm in here, you should open a window” and then proceeded to open one of the closets in my room which she took over as her own closet for her Kimberly® collection (after all I didn’t need a closet for clothes, since I had so few of them) and sort through her wardrobe for hours. That’s right, she wasn’t coming upstairs to see me, she was coming upstairs to look at her Kimberlys®, put away her dry-cleaned ones, check that the moth balls were working and none of them (they were all made of wool) were getting moth eaten (god help our family if that ever happened, she would moan unhappily for an eternity). My mother spent more time bonding with the Kimberlys® in her closet over the years then she spent talking and bonding with me.

But the rest of the world was another story. My mother talked about how beautiful other women looked on TV and in magazines with admiration. To her, beauty was what gave someone my mother’s approval. And these models and actresses often got her approval. I longed for that kind of approval from her, but I never got it growing up. Perhaps that’s why I drew countless drawings of women wearing clothes that looked like my mother, just to get her approval, even if it was just about a drawing I did. As a blossoming teenager, when the rest of the world started noticing me again and I was able to buy my own clothes, I realized that getting compliments on my appearance felt intoxicatingly good. I was finally getting the approval my mother could never give me. I grew up needing to hear how I looked, needing attention from guys just to feel okay with being alive. I needed to hear comments about my appearance every day just to feel I was normal. I knew nothing better.

As a teenager, my mother fixated more and more on my appearance, telling me how to wear my hair, make up and what to wear. If I didn’t follow her directives, and defended myself angrily by insisting she stop criticizing me, she would get angry at me to the point of behaving like a child who was throwing a temper tantrum. I had no right to feel good about myself and no right to defend myself against her critical attacks Unlike my mother, my father related to me about my appearance by hugging me, taking pictures and making me feel cute, pretty, and attractive(which only added to my mother’s envy of me). He gave me much attention when I blossomed into a teenager; as fathers often do with their daughters. But he worked all the time and found it easier to never be around the home. This way he didn’t have to witness how my mother was raising me and hear her critical comments towards me. He just didn’t have the emotional capacity to battle with his wife about the way she spoke to me. He accepted her behavior and chose not to deal with it but staying at work and golfing most of his life.

So this was my childhood. It is not unique. Many young girls are only given “conditional acceptance” by their mother based on their behavior and appearance. This lack of unconditional love has its price. It sets you up as a female adult to be completely dependent on others for attention and criticism in your life and to easily fall prey to addictions like clothes shopping and an addictive need for attention. The life you had with your mother and the value she put on your appearance will set you up to value yourself only when others give you approval about your appearance as well. You will crave the need to be around clothes because it is a comforting childhood experience. You will crave fantasizing about getting a female appraiser’s approval and envy on how you look in clothes, because it will bring back the relationship dynamic you had with your mother. Your appearance will define your feeling of self worth and how good you look in clothes will be what you value as the ultimate definition of being worthwhile as a person. This is what your mother taught you and this is the mindset of the clothing shopaholic. The dynamic of your relationship with your mother never leaves you, it transfers over onto other women who have the same need. It also sets you up to be very dependent on men who only value you physically and sexually. It’s so important for women to understand this addiction and how it impacts every aspect of their adult life. It’s important to see the obsessive world of clothes shopping in its naked true reality. Only then can you start to live your life with more appreciation of the things that really matter, like unconditional love, and have gratitude for those things in life that mean so much more than any new piece of clothing.

Learn more about this addiction www.isthistruelove.com [http://www.isthistruelove.com]

Beth Cofone

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07 12/11
18:03

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups – especially bandwidth-challenged small-to-mid-sized departments – can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.

Without great marketing, companies won’t flourish, especially those in highly

competitive markets. Yet the chaotic nature of emerging or dynamic growth

companies and the tendency to place the marketing burden on too few individuals is

a setup for failure. Promising companies may be left in the dust, or at least

handicapped at the starting gate.

Marketing Operations is emerging as an important discipline for improving

performance and measuring ROI in admired technology companies (like Intel, IBM

and Amazon) who have refined and fine-tuned their marketing organization with an

operational focus. Given the demands that these organizations face today, an

innovative approach is central to solving critical issues like results measurement,

bandwidth constraints and creativity limitations, and building value-added

outsourced supplier relationships and effectively managing budget. Many of the

best practices, efficient processes and systems approach from large company

Marketing Operations can and should be applied by emerging companies that are

serious about their marketing investment. Here’s why:

PROBLEM #1

Ill-defined metrics

Today, more than ever, corporate marketing departments need to justify their

existence. The need to measure results is unavoidable. However, the instincts and

skills that make an outbound marketing practitioner great-action-orientation,

verbal and written acuity, persuasiveness, the ability to build strong relationships-

often don’t translate into an ability or willingness to scientifically and objectively

evaluate success. Add in broken systems and the organization’s unwillingness to

pay for marketing evaluation, and it’s no surprise that many marketing departments

are unable to define meaningful success metrics.

SOLUTION

Marketing Operations ensures that the right processes are in place to establish

meaningful metrics at the front-end of marketing process, enabling the

measurement of success at key intervals, and as each program concludes.

PROBLEM #2

Slammed resources

The prevailing attitude of “doing more with less” can leave key people discouraged,

overwhelmed, near burnout, and eventually, circulating their

resumes. The consequences for organizations are costly mistakes, high turnover,

and collapsed programs when key people leave, and missed opportunities to

leverage the “ugly-stepsister-Cinderella-in-waiting” programs that never get off the

ground because of a lack of ownership.

SOLUTION

Marketing Operations addresses these resource limitations by ensuring workload is

effectively allocated, roles are clearly defined, interdependencies are understood,

team members feel satisfied with their jobs and the programs and additional

resources, whether through additional headcount or outsourcing, can be

successfully justified to executive management.

PROBLEM #3

Sketchy institutional memory

Marketing is dependent on accurate information, a historical view into past

successes and failures, and the ability to recognize patterns that link seemingly

unrelated data points. Unfortunately, knowledge in many marketing organizations is

scattered all over the company. It’s in the heads of individual workers, on shelves,

on people’s hard drives, in long forgotten filing systems. When people leave, a big

piece of organizational knowledge goes with them. Information loss is a huge

productivity killer for marketing teams. Lost insight that must be regained or

reacquired wastes previous marketing investments.

SOLUTION

Marketing Operations facilitates knowledge sharing, an enduring repository of

information and greater decision-making based on fact, as opposed to hunch.

PROBLEM #4

Constrained creativity

The best creativity comes from many brains working together in collaboration. A

consequence of the age of the “individual contributor” director is constrained

creativity. When the entire creative burden falls mostly on one outbound marketing

person, the ability to think out of the box can be severely impacted. Creative

synergy results from many minds thinking as one.

SOLUTION

Marketing Operations enables the creative process to benefit from the synergy of

team.

PROBLEM #5

Failed supplier relationships

Most successful companies can point to strong, long-term marketing supplier

relationships as integral to their success. Likewise, a pattern of failed supplier

relationships is often an indicator of marketing department failure, rather than poor

vendor performance. Unfortunately, companies that have had consistently bad

relationships with outsource suppliers often react by seizing control and bringing

everything in house. While this strategy may provides the illusion of control, it lets

marketing managers deflect blame for failures, rather than teaching them how to

manage their outsource suppliers by taking responsibility for the results. In

addition, this strategy won’t scale with the growth of the organization.

SOLUTION

Marketing Operations helps set realistic expectations and mutual accountability

between suppliers and the organization, increasing the effectiveness of outsource

partners by empowering them to act as an extension of the internal team.

PROBLEM #6

Lost discretionary budgets

Use it or lose it. Misuse it and lose it anyway. Many corporate marketing

departments are leaving discretionary budget on the table or allocating it to

the wrong initiatives. This discretionary marketing budget “Catch 22″ occurs

because:

o It’s very time consuming to manage the budget effectively, especially in companies

with broken financial systems

o Each marketing spend-decision creates more work for the one-person or small-

team

marketing department in terms of project management, measurement, supplier

management, etc.

o Doubt persists about the ability to successfully justify the expenditure to

management

o Focus is instinctively on high-visibility marketing activities and C-level executive

“requests” over fiscal management (marketing people are more inclined toward

marketing than finance)

SOLUTION

Marketing Operations facilitates implementing the system support infrastructure

and financial management discipline needed to protect precious marketing budgets.

PROBLEM #7

Narrow marketing mix

Many companies align their fate with the success of too few marketing programs.

Whether it’s lead generation, public relations, trade shows or advertising, the over-

reliance on any one particular program can derail a company-especially if a key

program unexpectedly loses momentum. In the meantime, programs that could

have had strong leverage never get a chance to prove their mettle and are forever

relegated to the “B” list.

SOLUTION

Marketing Operations puts the means in place to launch potentially high-value

marketing programs that would never otherwise get out of the starting gate.

The Bottom Line

In a nutshell, Marketing Operations is an organization’s best bet to:

o Ensure that success can be measured and replicated

o Leverage systems and processes to enable consistently excellent performance

o Encourage great marketing departments to stay together

o Allow the marketing organization to flourish, despite the unexpected, but often

inevitable, loss of a key employee.

Gary M. Katz, APR, is president and CEO of CommPros Group, a Santa-Clara, Calif.- based firm that provides marketing operations services to help companies leverage their marketing investment, plus a variety of outsourced marketing program management services to support lean marketing departments. Gary is a veteran with more than twenty years of experience in the technology industry where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. He has served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation, senior manager of corporate communications for Insignia Solutions, and as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing communications agencies. A past president of Silicon Valley PRSA, he holds a master’s degree in organization development from the University of San Francisco and a BA degree in public relations from San Jose State University.

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05 12/11
14:02

O P Bhatnagar – A Poet of Political Awakening

O P Bhatnagar is one of the most leading voices of Indian English poetry whose collections Thought Poems (1976), Feeling Fossils (1977), Angels of Retreat (undated), The Audible Landscape, Oneric Visions, Shadows in Floodlight (1984) and Cooling Flames of Darkness (2001) bespeak of political consciousness of the poet. As it is clear cut fact that Indian English poetry can never stay away from the socio-political atmosphere of India and poets who do not write under a single formula but rather start a dialogue between ‘man and man’ so Bhatnagar too deals with a number of issues of our society and politics. Dr. A.N. Dwivedi comments:

“Bhatnagar’s poetry comprehends a great variety of themes which directly focus on the long ness of his experience and the solemnity of his involvement in the affairs of life.” (CIE217)

Bhatnagar’s tackling of political theme is more firm and larger than any other Indian English poet for he has touched almost all the aspects of political scenario. Dr.V.K.Singh observes:

“We find in Bhatnagar a frank analysis of the facts of contemporary life. Bhatnagar descants upon myriad aspects of political life as existing currently. No salient feature escapes his keenly discerning eye. Bhatnagar rips open the bosom of several political riddles. He mirrors before us what is what of all political problems.” (152)

Themes like election, bribery, corruption, criminalization of politics, rampant bribery among the leaders degrading character of national leaders, division of society by communalism, castism, linguism, and regionalism etc and the utter loss of values in politics are touched by the poet in a remarkably sensitive and superbly sarcastic way which is still not being surpassed by any poet of Indian English Poetry. His assertion that ‘Indian Poetry in English has to be Indian’ cannot be overlooked if we aspire to promote Indian Literature. Merely copying and coping with the English and English Literature is insufficient because Indian sensibility is not suffering with the penury of thoughts, emotions and sensibility and because it has its foundation vitality and voice of potentiality. Dr. R.C. Sharma is right when he says:

“The reason why Bhatnagar advocates making Indian Poetry in English is beset with conflicts and concerns; and these conflicts and concerns are basically Indian. Bhatnagar is conscious of the milieu in which the Indian poet in English lives as well as of the duty which the Indian poet in English has to perform.”(79)

O.P.Bhatnagar has dealt with a number of themes like social consciousness, political awareness, love, nature, philosophy and Indianness. According to Dr. A. N. Dwivedi:

Bhatnagar’s poetry comprehends a great variety of themes, which directly focus on the largeness of his experienceand the solemnityof his involvement in the affairs of his life. (CIE,217)

In this way Bhatnagar understands the tempo and temperature of his times and accordingly orchestrates his poetry. Bhatnagar’s dealing with the theme of politics is myriad and real. The various social problems that agitate the conscience of man are the subjects of his poetry and he tries to throw a good deal of light on all of them. S.C.Bose observes:

“The poetry of O.P.Bhatnagar which has indeed many dimensions is also significant as poetry of political consciousness.” (V. V., 29)

The frank analysis of the fact of contemporary life, and the picturesque delineation make his poetry vibrant and appealing. According to Bhatnagar:

“Most of the vital areas of the life today are governed by the quality of political life and atmosphere are creating and living. Politics today has replaced our religious mode of life. We are fast becoming concerned with a kind of nationalism that may define our role and responsibilities in the making of the destiny of our Nation in future.” (RC, ‘Introduction’, 8)

According to Bhatnagar:

Indian poetry in English should primarily concern to social and political life of the people of India and it, ‘must democratize its concerns and relations to society and make it a source of shared expectations…it must throw light on the degeneration and corruption corroding identities. It must speak of the total lose of moral values, the gloom and the frustrations pervading the National scene.” (RC, ‘Introduction’9)

Poetry for Bhatnagar is a constant search and effort to symbolize for a better socio-political life .to him, it is ‘a self conscious craft shaped and reshaped by constant practice-refined and retouched by way of the vision. Like life itself, it is the work of a gardener who after removing all weeds cultivates it to final growth and flowering. As such there is no influence of any particular school of thought on his poetry. It is entirely his own- a personal experiment inspired by surroundings, ages, times and above all by human predicament.

The first collection of Bhatnagar Thought Poems (1976) has good deal of poems of political consciousness. The poems rich in thought content lack in emotion like that of romantic poets but the first poem of the collection finds out the process of poetic creation. Bhatnagar writes:

“Poetry’s meaning

Like a deity in enshrined

Words upon words, the edifice build.” (T.P, 5)

Bhatnagar throws ample light on the question concerning God who cannot be resolved out in going round the temple by the worshipper. God is a meaning and deity enshrined in words of poem, the artist alone can expound and seek Him out:

“We may go round and round the temple

Yet never be around God.

We may go round and rand an idea

Yet never be around a thought.” (ibid. 5)

In one of his poems, he predicts the future as gloomy as the present:

“The future looks faded

Like the blossoms of cacti after dawn

The saints from bars, brothels and night clubs

Tasting of casinos and underworld

Turn morals, values and virtues to ice-cream

Licked by fun loving childness in cones.” (T.P, 10)

In the poem ‘The new Scale’ Bhatnagar tries to strike balance between one man’s meat is another man’s poison. The poet finds the dictum worn out in the modern context ‘a simple and honest man measures life in value spoons as he finds dishonesty to be the meanest way of life’. The stark reality of life can be seen as:

“A simple, honest man

In a worn out mode

May still himself find

Measuring life in value spoons

Bribery, corruption and forgery

For him, a bitter poison be.” (T.P., 12)

Bhatnagar wishes to opine that the one’s who amass wealth are the little concern with the interest with their fellow beings, nor do they feel any immorality in acting quite contrary to the code of conduct. In another poem ‘A Woe of Wonder’, Bhatnagar expresses our sentiments and helpless attitude. The poet regrets the diversity, disintegration that our country possesses today. The emphasis of the poet is nothing but Nationality, one sentiment and one attitude. This idea is penned by the poet as:

“Our is a multiheaded country

Looking in no particular direction

Trimurti is an all inclusive vision

From here to eternity risen

Telling the tale of our frivolity.” (T.P., 14)

Similarly in the poem ‘The Bonds of Country Care’ the poet comments on the loyalty and patriotism of those Indians who have been amassing vanity, wealth and arrogance by their services to the countries to which they have immigrated. These so called loyal citizens and tireless patriots visit India for their own cause:

“Loyal citizens proud of patriots

Never forget the care of their country

And fly back home from time to time

Either to choose a bride like a prince

Or buy of ones country a jewel of a land

Placing their kingdom in a safety of bands

Sealed with the loyal assurance with a wink

That although they don’t belong to this country

It sure belongs to their empire.” (T. P., 15)

The second collection Feeling Fossils has also some poems of political interest. Bhatnagar despite treating the politics in an indirect manner hardly fails to pin point very uncommon phenomena that somehow remain hidden from the eye of even those who have specialized in the game of politics. ‘Crossing The Bar’ is realistic poem that lashes on the modern politicians. His comment on the modern politicians is worth quoting:

“Morals as dense

As thick forests

Let no light in;

The game is weird

Hunting loyalties

For romance.” (F.F, 16)

Another notable poem ‘The No Man’s Land’ expresses the idea that freedom has brought no racial change in the life of the people who are still living the dark dungeon of poverty, illiteracy and justice. The movement of liberation was raised by the masses but only few privileged men came forward to control. And when the efforts and sacrifices of the masses resulted success those privileged few captured thrown of the country and continued ruling over the nation under the garb of democracy. So the poet feels right:

“Before the British came

The land was not ours:

After they left,

It was not ours too

The land belongs

To those who rule;

The others merely inherit

The no man’s land.” (F.F., 19)

The third collection Angles of Retreat has several thought provoking poems in which the poet explores the meaning of time as is evaluated from the events emerging from the cave of materialism wedded to hypocrisy. The tone of the poet in this collection is satiric and ironical. In the poem ‘History is A Sorry go round’ the poet wishes to propound that the historians often ignore the importance of the people at large and they tend to magnify the deeds of a few privileged men. The political sycophants have no other way of reaching the pages of History. The historians think that their labor in recording titles and tortures serve the cause of National unity and security and they are helped by political sycophants:

“Political sycophants are their aides

On whose beguiling predictions

They fire eat and perform

The Japanese fire-walk shows

To dazzle the already dazed.” (A.R, 40)

However political leaders and sycophants forget that the tyrants and blood suckers have to face a fall:

“Too much suppression and much politicking

Ferments its own defeat

Forcing the masses to forge

In the smithy of their conscience

The invisible weapons of their conscience

The invisible weapons of their fall

Crowning shame on the foreheads of tyrants

And nailing bitter truths

On the crossroads times.” (A.R.41)

‘Beggars can Be Choosers’ is a remarkable poem in which the poet extends his sympathy for the poor, homeless deceased and propounds that begging is not an evil as those that are harbored by shallow careerists, dare devil smugglers and cheating blackmarketeers. The beggars are away from the ailment of tension, alienation and loss of identity and the poet concludes:

“All my humanitarian approach

Seemed a snarl to me

And my reformist fervor a celluloid zeal

Little realizing that beggars also can be choosers

And little less apprehending

The way we can misread one another

To keep our irrational forms going

That in endless deceit

End the shapes of our destiny.” (A.R, 43)

Similarly, in another poem ‘Thoughts on A Election Day’ is another poem of political consciousness in which the poet ridicules and paints a very vivid and realistic picture of ignorant voters and literate officials as follows:

“The ignorant voters in their routine

Queue up day-dreaming

And in a passion of a second

Get rid of their oscitant indecision

Stamping symbols for men.

With a handful of literates

Sealing illiterate favours in steel boxes

And recording the proud percentage of poll

A quite reigns over the polling booths

Like mourners retired from their obsequies.” (A.R., 46)

The hope for new political miracles after such democratic phenomena in every five year is finely portrayed by the poet who wishes to say that Democracy is nothing but the ugly face oppression and injustice.

The fourth collection of verse Oneric Visions indirectly muses over the themes of politics wherein several fragments related to political consciousness are scattered in the volume. For example in the poem ‘If One Starts Asking Questions like Hamlet’ the poet gives a reference to politics:

“The fanatic erect marbles statues

Of their transient heroes

On the evanescent route of times-

Some whispering revolution

Others proclaiming peace-

Leaving the common man

To elbow sun with sun-shades.” (O.V. 25)

In ‘Who is Afraid of Fear’ the poet’s idea about the magnitude of evils that tell about the nature of politics is expressed by the poet:

“Up rise the ghost of smugglers

Hoarders, hooligans and holy-idlers

In a saucy denial of their treason

And evoke the deformed apparitions

Of the men who wished to rule

Or the man who just couldn’t be men

And like a Shikhandi shielded

The shadow of sin

Branding sun complain of gout

Bent with an aging dream

Wiping morals like beauty

Scrapped by actors with cold cream.” (O.V., 35)

The Gandhian concept of non-violence is very well expressed in the poem ‘Non-Niolence and Violence’. Like Gandhi, Bhatnagar feels that even non-violence has its limits:

“If one strikes you once

I invite him to do it again:

If one takes off your shirt

Offer him to remove whatever remains.” (O.V., 35)

But it is not practically non-violence but a dearth of wisdom rather the poet suggests:

“With ideals folded like umbrella

One may keep them for a rainy day

And indulge in violence for fun

But the wrinkled dialectic of violence

Is a bit too monotonous

Putting the ikebana of horror

Unrelieved and unpossessed

Of any sense of humour

Worth the while.” (O.V., 43)

The collection Shadows in Floodlight has several poems of depth and observation in which the poet becomes philosophical as well as analytical. In the poem ‘Of Poverty, Revolutions and Dreams’ the poet upholds rightly:

We cannot value poetry than its contents

Like vice more than its purity

And frustrations behave a wfore:

For poetry in itself is a revolution

Undreamt of in dreamt undreams.” (S.F., 17)

But in another poem ‘The Living Scene’ the poet presents the picture of modern India saying:

“The living scene in my country

Is worth only for the granite eyes

Insensitive and resilient

For our visions to unfold.” (SF,20)

And he adds:

“it’s a scene where utopia and epic

Are merging into a palpable chaos

Adventure overrunning freedom

Gangsterism whipping justice,

Politics keeping dignity captive

Inaction to avoid thought.” (ibid)

The sixth collection The Audible Landscape has ample poems related to political consciousness in which the poet vocalizes and reflects the present scenario of the Nation and its people. For example, the first poem reflects the slavish mentality of the people who are ready to suffer without making a sigh. The Nation has become coward and the malady is beyond all treatment. The poet says:

“The self enslaving slaves are ruled

By glad ghosts.” (AL, 9)

And he adds:

“When slavery is loved as a rhetoric to survive

Rendering both Cervants and Dostoyevsky futile

Conceits of cowards need no therapist

Nor freedom a Marx or a Gandhi to revive.”(p.9)

He mirrors our predicament saying:

“A prisoner is more free than those

Who have no freedom even to dream.” (ibid)

Almost the identical tone is continued in the next poem ‘The Walls of Prison house Remain’. Bhatnagar writes:

“We’ve broken the chains of slavery

The walls of prisonhouse remain.” (AL, 10)

The following extract from the poem mirrors the plight of the Indians:

“Our despair is not because

There is less revolution

But little change.”(ibid)

Or:

“Even now we look for leaders to follow

God to send us his grace:

We’re afraid of speaking the truth

And resisting whatever is unjust

Foul and corrupt in our bones.”(ibid)

What a fun it has that we have taken phrases for reality forgetting all resistance and protest. Bhatnagar says:

“Long caged in slavery

We’ve become like circus lions

Incapable of freedom in emotions

Became our own prisonwalls.” (.A.L. p.11)

The third poem in the volume ‘Can Facts Be Destroyed By Ideas, highlights the reality which cannot be destroyed by ideas the so called cat politics cannot play the game of hide and seek for a long time. The poet writes:

“Yesterday they were the dreams of tomorrow

Today they are the memories of past-

Villages to replace heaven:

The unsheltered resting in villas:

Morals to be as firm as mountains:

With he hungry feeding at the Taj-

All this is history now of politics

That enrich country with poverty such long.” (AL, 12)

The poet concludes saying:

“Even poets are now weary of dreams

Readt like Caligula to depart

Let struggle revive to make up for the loss

In art turn material hostile to art.”(ibid)

In this collection there are number of poems like ‘Still Questions’, ‘The New Morality’, ‘The Second Coming’, ‘On Seeing Rashtrapati Bhavan’, ‘Displacement More Spacious’, ‘That Space’ and ‘The Second Conversion’ in which the poet points out the foils and foibles of our character and presents the snapshot of the suffering humanity and reveling a naked of modern life Bhatnagar tries to reform the present scenario and motivates us to fight against injustice and humiliation.

The last collection Cooling Flames of Darkness (2001) has also a number of poems of political interest in which the poem ‘The Janus Faced Politician’ is remarkable. The poet starts saying:

“Who says it takes yellow sweat and suffering

To become a leader these fruitful days!

It’s now faience with all imperfections

To charm the innocent unequals

With more charming handicaps

Way laying day-dreams by faldage

With deceptive drawings of fain hopes.( CFD, 17)

The farcical face of Indian politics and the imposters called politicians are sketched by the poet so well. Bhatnagar urges us:

“So, watch a hardcore bandit

A seasoned-green kidnapper

A smart murderer: a high-fi smuggler

A high moving scamster

Talk glib on television

Or dictate his undercover turns

To the twice beleaguered people

Voting him to power with little choice

Democracy forcing its way to a farce. (CFD, 18)

The poem ‘Ravaged Children of The Civilized Times’ shows almost all the outer conflicts in the world where the people of the modern times are more indulged in cancerous violence, sins and crimes rather being ‘in the line of the best selling fiction:/ media blow-up on sight on internet’. Politicians are like Cassius and Shakuni who are fixing distant designs of personal power-park and are ‘perambulating their nebulous dreams.’ According to him, politicians will never let the world change in its earlier glory. He says:

“We’re ravaged of civilized times-

Our limping spirits have their own vexed truth:

Philosophers, physiologists or politicians aside

All fires end- find their glory in ashes:

And waters emptying themselves out

Through all the mountain gashes. And

Howsoever much innocence may stand the test

By fire and water:

Violence will never lost its radiance

The woes of innocence their cold surrender.

May be the return to the tenderness of heart

Lies through bestiality, faxed all over the world

The text in its authenticity unchanged.” (CFD,14)

Likewise, in ‘The Primitives of The Age’, the poet imagines the more ghasty mishappenings and the overgrowth of the ghost of dirty politics:

“Come one, come all

Come hyenas or wolves

The inlaid roots will naturally force

Their trampled power to fresh shoots

And survive the grizzly undergrowth

In a new grace of their old salons

Tesing the civilized in their

Much biting teeth.” (CFD,16)

In ‘Looking At My Solitude’ the poet tries to unburden himself from the agonies of time but finds solace nowhere and says:

“For the agony of it

Philosophy, music or poetry

May only half-persuade the fine taste

To savour the taste of solitude

In good taste and trust:

For, the bitter at best can turn

Only less bitten not sweeter still.” (CFD, 36)

Thus, from the above narration it is revealed that Bhatnagar’s poetry is free from all the movements of Rightist or Leftist nor it has any relation with any particular school of thought or ideology rather to a depiction of reality crystal-clearly and narration of truth in pictorial and vividly. The Religion of Bhatnagar’s poetry is love and peace. His poetic creed is essentially human and kind. He seems to be a true advocate of simplicity when he says:

“Poetry at its best is a clear and a simplified version of the complex and the confused for there is nothing more transcidental beyond the creative simplicity of poetry. Poetry wins not by its snobbishness but by its simplicity. Simple poetry is the poetry of togetherness. If more Indian people are to read poetry in English then it must get common and accessible and related to the living human concerns of the times than mere to words, animals, damsels and sex.” (FD, 122)

Therefore, we can say that Bhatnagar has treated the politics as metaphor in his poetry and his poetry has established itself as the clarion call of awakening in the present milieu of political darkness.

References:

oA.N. Dwevedi (ed.), Contemporary Indo English Verse. Bareilly: Prakash Book Depot.1998.

oV. K. Singh. ‘Silhouttes from Political & Economic Life’ The Poetry of O. P. Bhatnagar- A critical Evaluation. Under the supervision of Dr. T. K. Ramchandran, Submitted to Rohilkhand University, Bareilly,1992

oR.C. Sharma & Dolly Oswal, ‘O. P. Bhatnagar’s Treatment of Politics’, Agra University Journal of Research. Vol.xxx, pt. 1, Jan.1982

oS. C. Bose, Vision & Voice. Vol.2, Ed. G. P. Baghmar, Nagpur; Vishwa Bharti Publications. (Abbreviated as V. V.)

oO. P. Bhatnagar(ed,) Rising Columns-Some Indian Poets in English.Amravati; Kala Prakashan.

o——————————Thought Poems.Aligarh: Skylark Publications. 1976,(Abbreviated as TP in the text)

o——————————Feeling Fossils .New Delhi: Samkaleen Prakashan., (Abbreviated as FF in the text)

o—————————Angles of Retreat .New Delhi: Samkaleen Prakashan., (Abbreviated as AR in the text)

o—————————-Oneric Visions. Jaipur: Rachna Prakashan., (Abbreviated as OV in the text)

o—————————–Shadows in Floodlights. Aligarh: Skylark Publications.(Abbreviated as SF in the text)

o——————————Audible Landscape. Aligarh: Skylark Publications.(Abbreviated as AL in the text)

o—————————Cooling Flames of Darkness. New Delhi: Samkaleen Prakashan.,2001 (Abbreviated as CFD in the text)

o—————————Future Directions- Indian Poetry in English Jaipur: Rachna Prakashan, (Abbreviated as FD in the text)

Dr. Shaleen Kumar Singh
M.A. (Eng.), LL.B., Ph.D.
‘Sai Neeharika’
Patiyali Sarai
Budaun (243601)
Ph.No 9219894200

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